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Jamieson

2025

Jamieson Autumn Festival

How a small-town festival grew into a three-day celebration that's built to last.

Aurora fire twirling at benalla fest
CLIENT

Jamieson Community Group

YEAR
LOCATION

2025

Jamieson

MY ROLE

Event management

FIRST

multi day event in Jamieson

$69k

in grant funding secured

THE IDEA - DREAM

What the community wanted

Staying true to its origins a decade ago, a sustainable event achievable for volunteers.

WHAT WE DID - COLLABORATE

What we built

Side show alley

Secured the funding

Won multiple grants to give the festival room to grow.

Grew it to three days

With multiple income streams so it's more financially sustainable.

Shared the load

A hybrid committee of professionals and volunteers that prevents burnout.

Kept it fresh and green

Something new every year, and small, achievable sustainability steps.

Dancing group benalla
WHAT HAPPENED - ACTIVATE

The results

3000

attendees

45

stall holders

10

income streams

50

volunteers

Introduced an online event management system, reusable templates and briefs. Visually engaging event zones. The aim is to keep on creating a more organised and sustainable festival that supports succession planning, strengthens economic opportunities, reduces environmental impact and eases the workload on volunteers.

Gallery

Tell me what you're dreaming up, and we'll work out how to make it happen.

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