Merrijig
2024 - now
High Country Hall of Fame
Building a community and a following before the first brick is laid.
CLIENT
Charlie Lovick
YEAR
LOCATION
2024 - now
Merrijig
MY ROLE
Business development & marketing and event management
FIRST
18000 followers
25
volunteers
THE IDEA - DREAM
What Charlie wanted
Help with making the High Country Hall of Fame, a home for local mountain heritage, a reality.
WHAT WE DID - COLLABORATE
What we built
Grew an online community
Social media that has built a following of over 18,000 people.
Planning the first event
Bringing people together to celebrate the project and build momentum.
Rallied volunteers
A big crew of locals and non locals who want to see it happen.
Funding and promotion
Helping secure the support needed to get it built.
WHAT HAPPENED - ACTIVATE
The results
18300
social media followers
4150
Facebook interactions in the last 10 months
1
events planned
5
partners on board
Having built the brand, digital platform, and operational framework, my focus now shifts to executing a sold-out inaugural Merrijig Muster and advancing capital development for the High Country Hall of Fame precinct.
