Benalla
2025
Benalla Festival by the Lake
A much-loved lakeside tradition, kept fresh with a first for the region.
CLIENT
Benalla Rural City Council
YEAR
LOCATION
2025
Benalla
MY ROLE
Event management
FIRST
Jetpack show in North East Victoria
3500
visitors
THE IDEA - DREAM
What the community wanted
Keep the core of the much loved community event the same and make sure the fireworks are epic.
WHAT WE DID - COLLABORATE
What we built
Clear communication with council
Regular, focused updates so everyone was clear on every part of the event.
More ways for locals to get involved
New opportunities for local groups and businesses to be part of the day.
A first for the region
Brought the Jetpack show to North East Victoria for the first time.
Flexible on the day
When the weather didn't play along, we adapted and still saw a fantastic turnout.
WHAT HAPPENED - ACTIVATE
The results
3500
visitors
22
stallholders and food vendors
8
local groups involved
FIRST
jetpack show in the region
Despite challenging wind conditions, attendance was stronger, with crowds building earlier in the day. This was largely driven by increased community involvement and participation. Benalla also experienced its first-ever jetpack performances, with three shows entertaining crowds throughout the day. Looking ahead, next year's festival will build on this momentum, introducing new elements and experiences designed to deliver an even bigger wow factor.
